Is Valentines Day Overrated?

I heard a friend say Valentines Day was overrated. It's a celebration of love, yes? But surely people should show love for each other every day of the year? Agreed, people should. The thing is... People do. I don't think valentines day is the only day a spouse will buy the other a present or propose or send a card. Love is celebrated always. But I for one as a hopeless romantic am overjoyed that something such as love is being celebrated and so it should! Love is beautiful and although it is floating around all the time surely it should have a day to get the chance to let its hair down and party? So what really bothers me about valentines day? Well although i appreciate the celebration of love I DO NOT appreciate the farce that is infact valentines day. We have turned it into something tacky, a generic money making machine the same as every other holiday. We shower it with cards and teddy bears that say "happy valentines day" - that quite frankly look stupid in your house for every single other day of the year- and cheap plastic roses. So why do we feel the need to cheapen the celebration of love? Every holiday card shops revel in selling over priced tack to not only children but also adults that are foolish enough to buy it, me included. So why is valentines day not about "real" presents? Why do companies feel the need to cash in on such holidays?